The United States Marines Advertisement - 906 Words

US Marines Advertisement For hundreds if not thousands of years people have been persuaded to battle with promises of honor and glory. Even today, the idea of fame and distinction draw many young people to our military. Soldiers returning home are often referred to as heroes by civilians. This add by the United State Marines uses a variety of visual spoken word and music to recruit and albeit exaggeratedly display the respect and strength of the US Marine. The advertisement starts dramatically panning over a far out shot of an arena. The sky is dark and lighting flashes across the sky. Rain is pouring down from above. A young man appears on the screen, walking through a door with the Marines emblem emblazoned on it in gold. The man dressed in a grey shirt and brown cargo pants spots his goal; a golden sword on a platform in the middle of the area. A giant red flare races across the sky, his signal to start his trails. He jumps face first in to a steal gauntlet. He narrowly dodges a c ircular blade that sparks as it spins. Patriotic music picks up as the run through the rest of the cylinder like passage and begins to climb a spike, spinning wall. When he reaches the top he pulls the sword out of the podium, the voice over mentions â€Å"the challenge of joining the elite† (Golden Lion Films, 2006). A giant lava monster is summoned and lets out a beastly cry. The man dodges the monsters attacks and slays it, the voiceover saying â€Å"face your fears and you will change forever†Show MoreRelatedUnited States Marine Corps Campaign Advertisement Essay737 Words   |  3 PagesThe campaign advertisement ran by the United States Marine Corps uses versatile imagery and a connotative language approach to strategically attract minority women. The print ad shows a female Marine in a defensive martial arts pose on looked by a crowd of men in what seems to be a combat training session implying she is the leader. The tag line: â€Å"There are no female Marines. 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